This folder contains data behind the story How Every NFL Team’s Fans Lean Politically.
Google Trends Data
Google Trends data was derived from comparing 5-year search traffic for the 7 sports leagues we analyzed:
Results are listed by designated market area (DMA).
The percentages are the approximate percentage of major-sports searches that were conducted for each league.
Trump's percentage is his share of the vote within the DMA in the 2016 presidential election.
SurveyMonkey data was derived from a poll of American adults ages 18 and older, conducted between Sept. 1-7, 2017.
Listed numbers are the raw totals for respondents who ranked a given NFL team among their three favorites, and how many identified with a given party (further broken down by race). We also list the percentages of the entire sample that identified with each party, and were of each race.